Building a StoryBrand — Donald Miller

Summary in 15 minutes. Most marketing wastes money because people cannot tell what is on offer. The fix lies in the oldest structure we have: the story. The seven parts one by one. Each answers a question already forming in the customer’s mind. A BrandScript in a drawer does nothing. Miller shows how to build it into your website and your everyday marketing. You have finished reading. Now write your BrandScript and rebuild your message in one week.

Key ideas of "Building a StoryBrand: Clarify Your Message So Customers Will Listen"

Why Messages Get Lost

Most marketing wastes money because people cannot tell what is on offer. The fix lies in the oldest structure we have: the story.

1. If You Confuse, You Lose: Why so much marketing is a money pit
2. Story, the Secret Weapon: What Apple learned from two ads
3. SB7: The Seven-Part Framework: The path most good stories follow

The SB7 Framework

The seven parts one by one. Each answers a question already forming in the customer’s mind.

1. The Customer Is the Hero: Say clearly what they want
2. The Problem and the Villain: What customers are really paying to fix
3. You Are the Guide: Empathy and authority
4. A Simple Plan: Show them where to step next
5. Call Them to Action: Direct and transitional
6. What Is at Stake: Name the risk, in the right dose
7. End in Success: Paint life after the purchase
8. A New Identity: Who the customer wants to become

Put the Message to Work

A BrandScript in a drawer does nothing. Miller shows how to build it into your website and your everyday marketing.

1. A Website That Sells: Few words, a clear offer
2. The Marketing Roadmap: Five tasks that run all year

Put It to Work

You have finished reading. Now write your BrandScript and rebuild your message in one week.

1. Your 7-Day Plan: One task a day. Tick each one off.
2. One-Page Cheat Sheet: The whole book at a glance. Save it.
3. Final Word: It’s the Customer’s Story: Clear messages get heard

From the free first chapter

Donald Miller started out as a writer. His memoir Blue Like Jazz found a large readership in the United States. Later he built StoryBrand, a company that helps businesses sharpen what they say about themselves.

In that work he kept seeing the same pattern. Companies poured money into handsome websites and expensive design, and sales stayed flat. In Miller’s view the trouble sat in the words.

Read the first chapter free · Price: ৳250 · or every book with a membership