0M Leads — Alex Hormozi

Summary in 15 minutes. When sales are slow we blame the product or the price. Hormozi argues the real shortage is often simpler: not enough people know about you. Hormozi’s claim: there are only four basic ways to let people know about your stuff. Every other tactic is a variation. One person can only reach so many people a day. To grow, you need others bringing you leads. You now know the four methods and the four kinds of lead getters. Here are the rule for starting, a 7-day plan, a cheat sheet and a closing word.

Key ideas of "0M Leads: How to Get Strangers to Want to Buy Your Stuff"

What Leads Are and Why They Matter

When sales are slow we blame the product or the price. Hormozi argues the real shortage is often simpler: not enough people know about you.

1. You Need Interested People: Leads versus engaged leads
2. Lead Magnets: A complete solution to a narrow problem, for free

The Core Four

Hormozi’s claim: there are only four basic ways to let people know about your stuff. Every other tactic is a variation.

1. A Map of the Four: Who you reach, and how
2. Warm Outreach: The cheapest method, and the most neglected
3. Post Free Content: Give first, then ask
4. Cold Outreach: A good list, a personal touch, big fast value
5. Paid Ads: Buying attention, and keeping score

Lead Getters

One person can only reach so many people a day. To grow, you need others bringing you leads.

1. Customer Referrals: The most trusted leads you’ll ever get
2. Employees and Agencies: Teach others, and learn from others
3. Affiliates and Partners: People who already have your customers

Get Started

You now know the four methods and the four kinds of lead getters. Here are the rule for starting, a 7-day plan, a cheat sheet and a closing word.

1. The Rule of 100: Volume beats luck
2. Your 7-Day Lead Plan: One task a day. Tick it off when done.
3. One-Page Cheat Sheet: The whole book at a glance. Save it.
4. A Final Word: Tell People, Then Tell Them Again: No one buys an offer they never hear about

From the free first chapter

Alex Hormozi started out running gyms and went on to build Acquisition.com, which invests in a range of businesses. His previous book, *0M Offers,* was about what to sell. This one tackles the next question: how do you get that offer in front of enough people?

Ten thousand followers and ten people asking “How do I order?” are not the same thing; sales come from the second group. So every promotional effort gets one scorecard: how many engaged leads did it bring in?

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