0M Money Models — Alex Hormozi

Summary in 15 minutes. Plenty of businesses have a good offer and enough leads, yet still stall for lack of cash. Hormozi’s third book is about that gap. An attraction offer turns strangers into customers and, ideally, covers its own costs from the start. The book describes five of them. The first sale may earn very little. The real profit comes from the next offer, and from giving people who say no a different way to say yes. Recurring offers, how to build your own model, a 7-day plan, a cheat sheet and a final word.

Key ideas of "0M Money Models: How To Make Money"

What a Money Model Is

Plenty of businesses have a good offer and enough leads, yet still stall for lack of cash. Hormozi’s third book is about that gap.

1. Cash Is the Real Bottleneck: A sequence of offers, not a single one
2. The 30-Day Rule: Let one customer pay for the next
3. Four Kinds of Offer: Lessons from a burger stand

Stage One: Get Cash

An attraction offer turns strangers into customers and, ideally, covers its own costs from the start. The book describes five of them.

1. Win Your Money Back: Customers pay first and earn it back with results
2. Giveaways and Decoy Offers: One person wins, and nobody leaves empty-handed
3. Buy X, Get Y Free: And “pay less now or pay more later”

Stage Two: Get More Cash

The first sale may earn very little. The real profit comes from the next offer, and from giving people who say no a different way to say yes.

1. Classic and Menu Upsells: The problem that comes after the purchase
2. Anchor and Rollover Upsells: Show the premium first, and put old money to new use
3. Downsells After a No: Change the offer, not the price

Stage Three, and Getting Started

Recurring offers, how to build your own model, a 7-day plan, a cheat sheet and a final word.

1. Continuity Offers: Not once, but every month
2. Build Your Own Money Model: Master one stage before adding the next
3. Your 7-Day Money Model Plan: One task a day. Tick it off when done.
4. One-Page Cheat Sheet: The whole book at a glance. Save it.
5. A Final Word: Grow on Your Customers’ Money: Building a sequence of offers takes more than a day

From the free first chapter

Alex Hormozi’s *0M Offers* taught what to sell. *0M Leads* taught how to get people to notice. This third book, published in 2025, takes the next step: once a customer arrives, how do you get them to spend more, and sooner?

The problem is a familiar one. You pay to acquire a customer today, in ad spend and time. The money comes back slowly, over months. In that gap there is no cash to find the next customer, so growth stalls.

Read the first chapter free · Price: ৳250 · or every book with a membership